Content Lead
Cognits
- Ciudad de Guatemala
- Autónomo
- Tiempo completo
- Develop and execute a comprehensive digital content strategy aligned with client objectives and target audience.
- Conduct competitor analysis and existing content audits to identify market context and opportunities better meet customer needs.
- Define strategic content pillars and create a compelling content calendar for various content types (blog posts, videos, product explainers, marketing landing pages, product description pages, etc.).
- Manage content creation workflow, assigning tasks to art copywriters, editors and art directors.
- Collaborate with designers, art directors, developers, and other stakeholders to ensure consistency and integration of content with the overall website experience.
- Optimize content for search engines (SEO) to improve website visibility and organic traffic.
- Analyze content performance through web analytics and make data-driven recommendations for improvement.
- Stay up-to-date on content marketing trends and best practices, suggesting innovative content formats and techniques.
- Leadership and team management
- Communication and collaboration
- Project management and organization
- Problem-solving and critical thinking
- Creativity and innovation
- Writing
- Editing
- Content structuring / taxonomy
- Storytelling / Storyboard creation
- Website content audit and content evaluation / scoring
- Keyword research
- Competitor analysis
- SEO optimization
- Content roadmaps
- Content calendar management
- WordPress
- Contentful
- Other relevant platforms
- Google Analytics
- Other analytics tools
- Screaming Frog (or similar SEO audit tool)
- Content marketing platforms
- Social media management tools
- 6+ years experience as digital content lead.
- Bachelor’s degree in English / Creative Writing or related field.
- Proven experience as a content leader, with copywriting skills and strong portfolio of work.
- Courses or certifications in content marketing, SEO, and content strategy.
- Experience in B2B or B2C content marketing.
- Understanding of web accessibility guidelines and inclusive writing practices.
- Knowledge of user-centered design and user experience principles for content integration.
- Bachelor's degree in Marketing, Communication, Journalism, or related field, or equivalent experience.
- Fluent in English (written and spoken) for seamless communication with international clients and teams.